MARKETING PLAN
Being a member of multiple Real Estate Boards allows us to create maximum exposure for our listings along with the ability to find properties that may otherwise be missed by Realtors. These Associations include the Hamilton Burlington Real Estate Board (RAHB), the Toronto Real Estate Board (TREB), and the Ontario Real Estate Association (OREA).
For our commercial clients, investors and developers, we leverage our affiliation with COSTAR/LoopNet, an international database for both on and off market listings to access exclusive opportunities and promote properties through targeted marketing campaigns.
To have an effective Marketing Plan it is important to understand the difference between “PASSIVE” Marketing and “ACTIVE” Marketing.
Sellers often believe that the only way to Market a property is through Passive, Traditional Marketing methods which includes:
- Placing a sign on the lawn
- Listing the property on the Multiple Listings Service (MLS)
- Placing an ad in the paper
- Coonducting frequent open houses and
- Sitting by the phone waiting for a buyer to call
Although these tools are used in everyday marketing plans, statistics show that “only” using these types of marketing strategies may produce limited results even in a Hot Market because the realtor is “passively” waiting for a Buyer to appear.
However, an “ACTIVE” Marketing Plan will produce amazing results by strategically enhancing all the techniques as mentioned above and ACTIVELY Marketyour property to the right Buyer using enhanced traditional methods and NON-TRADTIONAL marketing strategies.
The Frank Salvatore Team pledges to List and market your Residential / Commercial / Industrial / Investment property at a price that will cause it to SELL for the highest Possible Price that “current market conditions” will support and complete this in the shortest amount fo time possible.
FRANK & TEAM’S 10 – POINT MARKETING PLAN
Price it Right the First Time
Thoroughly research your property and set the correct price upfront to attract serious buyers and maximize value.
Highlight Your Best Features
Prepare a market-proof listing agreement showcasing the strongest features of your property to appeal to targeted buyers.
Maximize Exposure
List on MLS, feature on top real estate websites, and directly contact the best local agents to generate showings.
Leverage Our Network
Notify past clients, centres of influence, and prospective buyers about your listing, encouraging referrals and buyer interest.
Ensure Easy Access
Install a secure lockbox and place a prominently displayed For Sale sign (with custom signage options for commercial / industrial properties).
Provide Value-Boosting Suggestions
Share recommendations to enhance your property’s appeal, ensuring it shows at its very best.
Offer Financial Expertise
Guide yout through terms, strategies, and mortgage options (1st, 2nd, HELOCs, reverse mortgages) to support your transition.
Deliver Market Insights
Provide detailed market stats, trends, and sales history – plus updated Current Market Value Assessment every 30 – 45 days if needed.
Professional Marketing Materials
Create feature sheets, postcards, digital ads, and high-impact visuals, including photography, videography, virtual tours, and social media marketing.
Negotiate the Best Deal
Capitalize on every opportunity to secure the highest possible price and most favourable termsfor your sale.